As it does every year, Partoo has published its barometer of reviews posted on Google in 2022. This edition is even richer and more detailed than the previous ones thanks to the addition of new data.
Carried out among the 72 504 points of sale of 458 clients, by analysing more than 2,9 million Google reviews, it aims to:
This barometer is based on one observation: online reviews have never been more strategic. They weigh in our daily decisions as much as they influence the brand image and referencing of companies. More than 70% of Internet users rely on reviews before going to the shop.
This is why Partoo wanted to reward the companies that best manage their online e-reputation. All the data analysed is exclusive and collected from our clients who use the Review Management solution.
E-reputation: the ranking podium
The ranking is based on several criteria with a specific weighting: the national average score, the number of reviews per establishment, the response rate to textual reviews, the response time, and the diversity of responses.
In Partoo international market, Decathlon Switzerland (91.15 points) is the company that best manages its e-reputation. Leroy Merlin Portugal (90.23 points) is in second place, just ahead of Decathlon UK (88.72 points). These brands are at the forefront of online reputation and have mastered all aspects of it.
Automotive Glass Experts (former Automotive Glass Europe) and Swiss Collector have also entered the ranking, a sign of the considerable progress made in 2022.
Having a good rating is an undeniable competitive advantage. It is a very important criterion of choice for consumers.
In Partoo international market, the average rating of the companies analysed is 4.11/5, an increase of 12% in 1 year.
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