1. ADAS calibration is standard in European markets and mandatory in most countries. However, in other regions, vehicles equipped with ADAS are only now entering the market, and calibration is often optional to our customers after a windshield replacement. Many customers skip this step to reduce costs.

What strategies would you recommend to automotive glass service providers to educate insurance companies and fleet operators on the critical importance of ADAS calibration after windshield replacement?

The growing penetration of ADAS equipped vehicles outside Europe presents both an opportunity and a challenge for automotive glass service providers. In markets where calibration is not yet mandatory, the key lies in education and collaboration. First, service providers should engage insurance companies with clear data: demonstrate how improper calibration can lead to increased accident risk, liability exposure, and ultimately higher claims costs. Calibration not as an optional add-on, but as a safety critical procedure that protects both drivers and insurers.

Second, for fleet operators, emphasize operational continuity and risk management. A misaligned ADAS system can compromise driver assistance features, leading to avoidable incidents and downtime. Providing case studies and ROI analyses showing that calibration reduces long-term costs and enhances safety.

Finally, invest in awareness campaigns and training programs. Use visual demonstrations, OEM guidelines to underline that calibration is a necessity, not a luxury. Service providers, by addressing the conversation towards safety, compliance, and cost efficiency, can shift perception from ‘optional expense’ to essential safeguard.

2. ADAS features are increasingly central to vehicle safety.
Which ADAS systems are currently standard in new vehicle models, and which emerging safety features are still underrepresented in the market? 

Taking as a reference recent industry data (PARTS/MITRE), the following ADAS features are now standard or nearly ubiquitous in new-car lineups in Europe and North America:

– Automatic Emergency Braking (AEB)

– Forward Collision Warning (FCW)

– Lane Departure Warning (LDW)

– Lane Keeping Assist (LKA) and Lane Centering

– Blind Spot Warning (BSW)/Blind Spot Detection

– Rear Cross Traffic Alert (RCTA)

– Adaptive Cruise Control (ACC) and Traffic Jam Assist

– Traffic Sign Recognition (TSR)

– Automatic High Beam

– Parking Assistance/ 360° camera systems

These features have advanced from optional extras to essential safety equipment, with regulators and OEMs reinforcing their deployment.

While the above systems are well established, several newer technologies remain less widespread but carry significant potential to enhance safety and pave the way toward autonomy:

– Driver Monitoring Systems (DMS): Uses in cabin cameras to detect drowsiness, distraction, and driver attention level.
 
– Vehicle to Everything (V2X) Communication: Enables vehicles to connect with other vehicles, infrastructure, and pedestrians for enhanced situational awareness.

Still early in adoption; vital for future cooperative safety systems.

– Advanced Sensor Fusion (Radar + LiDAR + Camera): Combining diverse sensor types improves detection in poor visibility.

LiDAR-enabled solutions are limited by cost, currently confined to select models. 

– Predictive AI/ML Algorithms: Systems using AI to anticipate pedestrian movements, road conditions, and driver intent.
Still emerging; mostly demonstrated in pilot programs. 

– Occupant & Rear Seat Detection: Cameras/sensors detect passengers (including children) forgotten in the back seat.
Not yet common in standard equipment, gaining attention after high-profile safety alerts.

– Sensor-Based Intersection Assist: Recognizes traffic lights and intersection patterns ahead of time. Not yet standard, due to complexity in mapping and processing. 

3. Types of ADAS calibration can be complex for newcomers.
Could you explain in clear and simple way, the differences between static, dynamic, mixed, and remote calibration, and when each is required in automotive glass services?

ADAS calibration sounds technical, but the concept is simple once you break it down. Modern vehicles use cameras, radars, and sensors to power safety features. When these components are replaced or the car undergoes repairs, they need to be recalibrated, so they “see” the road correctly.

There are four main approaches based on OEM specs/requirements:

Static Calibration: This happens in a workshop (or customer location) using special targets and equipment.

Dynamic Calibration: Here, the calibration is done while driving. The system adjusts itself based on real-world conditions speed, road markings, traffic signs. It’s like teaching the sensors on the go.

Mixed Calibration: A combination of both. Some steps in the workshop, then a road test to finalize. 

Remote Calibration: This is just an help for vehicles not covered in multi branding tool device. Technicians will connect to the car online and guide the process remotely, often using cloud based tools. 

When is static calibration performed?
based on OEM specs and/or based on the impossibility to perform dynamic calibration due to weather conditions.  When replacing a windshield, the camera’s position changes slightly it needs precise alignment using targets in a controlled workshop environment. 

When is dynamic calibration performed?

based on OEM specs when replacing a windshield, the system fine-tunes itself while driving under real-world conditions speed, road markings, and signs. 

When is mixed calibration performed?

For vehicles that require both steps: initial static calibration in the workshop and then a dynamic drive cycle.

4. What operational advice would you give to workshops and service providers regarding mobile calibration? How do you foresee industry trends and technological evolution impacting this service?

Mobile ADAS calibration is a game changer for workshops, but it comes with its own set of challenges. My advice? Focus on three pillars: preparation, precision, and compliance.

• Preparation: Ensure your team has the right equipment and a controlled environment. Even onsite, factors like lighting, space, and level ground matter for accurate calibration.

• Precision: Follow OEM specifications to the letter. Mobile doesn’t mean “less accurate” it means you need to be even more disciplined because you’re outside the workshop’s controlled conditions.

• Compliance: Document everything. As ADAS systems become more complex, traceability and proof of correct calibration will be critical for liability and customer trust. 

We strongly believe that, looking ahead, industry trends will push mobile calibration further.

• Connectivity and Remote Support: Cloud based tools and remote calibration will become standard, reducing the need for physical presence of specialists.

• Automation and AI: Expect smarter calibration rigs and software that guide technicians step by step, minimizing human error.

• OEM Integration: Manufacturers will tighten requirements, so workshops must stay updated or risk falling behind. 

In short, mobile calibration will evolve from a convenience to a necessity, but success will depend on investing in technology and training.

5. HUD integrated windshields may require internal camera calibration in the future.

How is TEXA preparing its solutions for upcoming calibration needs related to HUD and other advanced vehicle sensors?

TEXA has developed already digital and physical calibration panels adapted to new OEM specifications, including HUD projection zones. The idea is flexibility: one platform that evolves as vehicle specifications do.

ADAS technology moves fast, and TEXA’s strength is in its software ecosystem. Regular updates ensure compatibility with emerging HUD systems, LiDAR, and multi-sensor arrays. Workshops won’t need to buy new tools every year updates keep them future-ready. As HUD and advanced sensors become more complex, remote calibration and cloud-based diagnostics will be an essential extra support. Technology is only as good as the people using it. TEXA is expanding training programs to cover HUD-specific calibration and advanced sensor integration, ensuring workshops stay ahead of the curve.

TEXA isn’t just reacting to trends it’s building a scalable, connected ecosystem that anticipates the next wave of automotive innovation.